Babhel

Once you have conducted your webinar presentation, following up with your participants is key to building on the momentum generated during your presentation. There are several methods of follow up, and direct mail is an extremely effective way to keep in touch with your webinar presentation participants.

Once you have conducted your webinar presentation, following up with your participants is key to building on the momentum generated during your presentation. There are several methods of follow up, and direct mail is an extremely effective way to keep in touch with your webinar presentation participants.

Create a timeline for your mailings. One week after your webinar presentation, send your first communication piece. This is a great way to keep your company in front of your prospects. After another week, consider a direct mailing piece with a stronger call to action. One idea is to offer a free "trial period" for your goods or services; at the end of the trial period, you charge the full price for your product. Can you imagine a more effective way to convince customers of your product's worth and value? This is an amazing opportunity to generate real sales, and it all begins with your webinar presentation!

Your webinar presentation gives you the distinct advantage of a potential customer who is familiar with you and your company. The contents of your mailing will not be unknown or unwelcome. However, this does not eliminate the most important consideration for your direct mail piece - that it actually gets opened! Use your creativity to set your mailings apart from the crowd. Think about the colors, shapes, and even the actual packaging used on your direct mail pieces. Don't be afraid to go a little wild with this: put a bulky treat in the envelope or use a non-traditional mailer that begs to be opened. What would make a mailing a must-open for you?

In the past nine months, I have used some of these same follow-up strategies in my own business and have walked away with an additional $67,000 in sales. It's shocking to me sometimes how listeners are willing to convert to customers with just a little bit of additional legwork on my end.

So do not ignore these steps. With a little thought and creativity, you can see amazing sales results from your webinar presentation!

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